Converse X Decibel | SubRosa

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When I got the call from Decibel Magazine, asking if I would shoot a Converse ad for the back cover, featuring SLC five-piece SubRosa, I jumped at the chance. They also asked me to produce a video piece to go along with the cover, which sounded like a fun and different challenge, so I accepted. The shoot was a blast, overall and I’m stoked to share the results, and a little insight to the process here. Check out the video here, on DecibelMagazine.com.

The concept of the still photo would depict SubRosa’s inspirations, visually, by setting up an epic scrabble battle, amidst thousands of books.

 After scouting a few locations, we decided to shoot at Weller Book Works, in Salt Lake City. With the copious amounts of books, and a nice old/grungey vibe, the downtown bookstore and SubRosa seemed to be a perfect match.

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Weller Book Works agreed to do the shoot, and we went into production.

The lighting was the first task, and something I’d been puzzling on in my head for a while. For this shot, we needed a metal-like touch while keeping the photo light-hearted, and on brand with Converse. I decided on a white beauty dish for the main light, high over head, and a medium photek softlighter for some not-too-soft fill. I then shot a gridded light across the back wall of books, to get some subtle highlights, and show some texture. This kept the background in range, but a few shades darker than the band. Lastly, we placed one more light from the back left, along with a grid, that acted as a hair/separation light for the band.

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SubRosa was so rad to work with, and I couldn’t have done it without my awesome crew. Lance Clayton as first assistant/second camera for video, styling by the amazing Allison Sebek, and much help from my fiancé, Hillary Musgrove, on the production side of things.

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Shot some fresh stuff today for @getdeclan with @masculinestyle. Thanks for the photo @jasfullm! (at Studio K)

Blue skies and 8” of fresh pow on set today. #locationshoot #fakesnow (at Union Station Ogden Ut)

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From today’s shoot. Most dope location! @urbanvintageslc

Just got the new @decibelmagazine in the mail with my @converse ad on the back cover. So stoked for this opportunity, many thanks to #subrosa and #decibel! Stay tuned for the video portion, coming real real soon. (at Chad Kirkland Photography)

New issue of @revolvslc is out, with covers and more by yours truly. Pick one up and check it out! Thanks to all of you who helped make it happen. @charmingbeard @beeteeth @nightwolfslc @nobrowcoffeewerks @pavlovsbaby #revolv #slc

Sending out a fat stack o’ promos! #yolo #promo (at Chad Kirkland Photography)

Salt Lake peeps! If you’re reading this, you’re invited. Come celebrate the new issue of @revolvslc and support a great cause, The Leukemia and Lymphoma Society. At the new @zuriick store in sugarhouse, this Saturday from 8-11pm. (at Chad Kirkland Photography)

The first of many (not too many, promise) THIS IS FRESH Volume 1 is going out this week. CLICK HERE if you wanna get it, get it?
Click here to view this email online The first of many (not too many, promise) THIS IS FRESH Volume 1 is going out this week. CLICK HERE if you wanna get it, get it?
Click here to view this email online

The first of many (not too many, promise) THIS IS FRESH Volume 1 is going out this week. CLICK HERE if you wanna get it, get it?

Click here to view this email online

SLC HIP HOP ARTISTS // CONCISE KILGORE, BURNELL WASHBURN, & DOPE THOUGHT SLC HIP HOP ARTISTS // CONCISE KILGORE, BURNELL WASHBURN, & DOPE THOUGHT SLC HIP HOP ARTISTS // CONCISE KILGORE, BURNELL WASHBURN, & DOPE THOUGHT

The Summum Pyramid is a sanctuary and temple used by the organization of Summum for instruction in the Summum philosophy. It is located in Salt Lake City, Utah, and was built during 1977 to 1979. The pyramid is 40 feet long at the base, 26 feet high, and is oriented towards True North of the Earth. The structure also incorporates the Divine Proportion in its design.

The pyramid was licensed as a winery in 1980 so that Summum could produce what it calls “Nectar Publications,” drinks containing alcohol that are used in practicing the Summum Transcending Meditations.

The pyramid is also used to conduct the rites of Transference. Summum provides the service of Modern Mummification, and as part of the service, rites of Transference are performed to help guide the spirit or essence of the deceased to its next destination in existence. #summum #pyramid #summumpyramid #mummies #temple (at Summum Pyramid)

Granary District, Salt Lake City, UT. (at Henrie’s Dry Cleaning)

Had the opportunity to be a guest speaker at my old stomping grounds in a senior photo-business class. #photogeek #slcc #alumni (at Salt Lake Community College)

Gorgeous day in paradise! @mikeykunde (at Brighton Ski Resort)