When I got the call from Decibel Magazine, asking if I would shoot a Converse ad for the back cover, featuring SLC five-piece SubRosa, I jumped at the chance. They also asked me to produce a video piece to go along with the cover, which sounded like a fun and different challenge, so I accepted. The shoot was a blast, overall and I’m stoked to share the results, and a little insight to the process here. Check out the video here, on DecibelMagazine.com.
The concept of the still photo would depict SubRosa’s inspirations, visually, by setting up an epic scrabble battle, amidst thousands of books.
After scouting a few locations, we decided to shoot at Weller Book Works, in Salt Lake City. With the copious amounts of books, and a nice old/grungey vibe, the downtown bookstore and SubRosa seemed to be a perfect match.
Weller Book Works agreed to do the shoot, and we went into production.
The lighting was the first task, and something I’d been puzzling on in my head for a while. For this shot, we needed a metal-like touch while keeping the photo light-hearted, and on brand with Converse. I decided on a white beauty dish for the main light, high over head, and a medium photek softlighter for some not-too-soft fill. I then shot a gridded light across the back wall of books, to get some subtle highlights, and show some texture. This kept the background in range, but a few shades darker than the band. Lastly, we placed one more light from the back left, along with a grid, that acted as a hair/separation light for the band.
SubRosa was so rad to work with, and I couldn’t have done it without my awesome crew. Lance Clayton as first assistant/second camera for video, styling by the amazing Allison Sebek, and much help from my fiancé, Hillary Musgrove, on the production side of things.